What is YouTube? YouTube is basically a free online video sharing website whereby any visitor can upload, watch and share their video clips. Did you know that YouTube serves up over 200 million video clips per day?

It's true...people are flocking to online video sites that even network television is worried that they'll become obsolete. Online video will probably be the biggest fastest growing advertising media for the next few years. It's so wonderful because barely any marketers really know how to use it as a promotional method.

A savvy internet marketer will find that this service will drive traffic to websites, get sales messages to potential buyers, and to market products and services.

If you understand Search Engine Optimization (SEO), it is difficult to get great rankings and results are rarely if at all guaranteed, even with the hard earned money you spend. It is, however different from online video as the competition is not that fierce compared to SEO.

Let me share with you some of the tips to drive traffic using YouTube service taking consideration that you already have an YouTube account and some interesting videos to upload.

Customize your profile and channels
You should always customize your profile and channels. Create play list if you have more than one video. This will certainly give you a big advantage when people sort for channels, groups or play lists.

Tag your keywords
You should try to tag as much keywords you have in mind. This will helps the visitor to find your video easier. If you are not sure what keywords to tag to your video or you have run out of keywords ideas, you could just simply do a search based on your video content and see what are those keywords used for the top video that appeared.

Videos that work
There are certain characteristics about successful and profitable videos. They are either funny, weird, shocking, sexy, inspiring, demonstrates or instructional. If possible, you should also try to put other people in the videos as well. Why I say that? The reason is simple. If those people are being featured in the video, they will show their friends those videos and those friends may show other friends and so on. In this way, more and more people will get to view your videos.

Build a community on YouTube
To further promote your products, you should create a community to cater for those groups of people that share your passion. This could be easily done by creating 'groups' using YouTube service. With that, you are likely to attract the right type of people and it could be potentially your buyers or business partners.

Go Viral
By getting your videos posted in the YouTube is just not enough. You will also need to post them in your blog or any social network website such as facebook or myspace. Besides, you should also email these videos to your friends, relatives and family.

With the above knowledge and skills learned, you should now know how to take advantage of this medium and gain a huge competitive advantage.